Microsoft makes three predictions for item classifications that will increase ad clicks in the new year and encourages how to optimize campaigns accordingly.
According to an international study run by Opeepl, peoples’ top most popular New Year’s is to get healthier, which they prepare to achieve through diet and exercise.
Taking a look at upcoming health trends, Microsoft Marketing shares methods to enhance projects for the 3 most considerable product categories.
1. ‘Organic Food’ Up 20%
Microsoft Advertising predicts clicks on advertisements for natural food will spike throughout the week of January 14, resulting in 20% development from the same week in December.
To profit from this pattern, Microsoft Marketing recommends the following:
“Target users looking for healthy, healthy food options in January with In-market Audiences. Our internal forecasting data recommends that clicks will peak throughout the winter on January 14, so although you must ramp up your spending plan after the holidays end, make certain you do not run out midway through the month.”
2. ‘Sports Clothing’ Up In Early December Through January
Microsoft Advertising forecasts searches for sports clothing will begin to increase in early December and continue through January.
In a post, Microsoft Advertising shares the following suggestions:
“Use Shopping projects to display your sports and fitness clothing items late November and early December throughout holiday shopping sales. Microsoft internal information approximates that consumers will be most greatly searching for gear between the weeks of and November 26 and December 3, however activity will remain high until January.”
3. ‘Physical fitness & Nutrition’ Searches Be Available In Waves
Unsurprisingly, searches for physical fitness and nutrition are expected to increase in the brand-new year.
However, Microsoft Marketing recommends an “always-on” technique to targeting this classification, as search interest will increase numerous times throughout the year.
“Utilizing 2021 information as a comparison for what to expect activity wise over the next year, we can presume clicks for nutrition and physical fitness will peak in January, May, July, and October. Consider an always-on approach since Audience Ads are shown to drive users down the funnel to browse methods.”
Source: Microsoft Advertising
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