Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is important to SEO, the sports market can bring about some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Have a look at how sports can offer some valuable marketing insights and how marketing can gain from sports too.

We know how passionate people are about a sport, whether football, soccer, or basketball. Individuals often have an unreasonable accessory to this activity, myself consisted of. We do not utilize our minds when we process a sport. The fan base is not something reasonable. So when you have such an accessory to something. The psychological connection is so strong that, naturally, brand names will wish to be involved. Sports marketing is tagging along to the tremendous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands line up with athletes whose message and online persona align with the worths that the brand wishes to spread.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are genuine individuals. So if you are a professional athlete who takes pleasure in theater, go to the theater and get involved in regional community activities. Attempt to recognize the other enthusiasms that you have. All of that assists you build your personality. Make people discover you more relatable and pleasant, which will equate into brands wishing to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other markets helped her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is certifying a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources discussed:
FIFA– https://www.fifa.com/

In the time that we’re living in, we’re no longer contending for an audience. We’re not only
competing with our direct rivals but for the attention of the audience. You’re contending for individuals’s times. So if you are trying to get one of your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify and so various things. These days that is something that we require to consider when we evaluate our methods and our positioning. It’s not only about our direct competitors but about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In website advancement or SEO, it’s always nice to examine what your main competitor is doing and your smaller competitors. And it’s constantly great to have a “side project” to try out. But, of course, you might be not able to do it on your business’s website. Still, the ability to have some side task and after that turn it into an organization case and then pitch the capability to do it on your business’s website may also be practical.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you trying to reach, and after that determine the best channels to reach that audience? With influencers and content developers online, when we consider PR, we don’t only think about standard media. We think of anybody with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys building long lasting relationships with people, utilizing the video game of football as her prime opportunity.

Her passion for sports and proficiency in journalism, public relations, and marketing assist her establish professional athletes and companies side-by-side through vibrant business designs.

With an MBA dedicated to Football Industries already under her belt integrated with bi/multicultural experience within the market, Karina is ready to make substantial changes in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker