Google’s John Mueller: WordPress Not Inherently Much Better For SEO

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In response to a thread on Reddit, Google Browse Supporter John Mueller states there’s no intrinsic SEO benefit to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar question many professionals encounter in their careers.

Is WordPress better for SEO than coding your own website?

Other variations of that concern consist of, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the answer is constantly the same.

WordPress isn’t inherently better for SEO than any other alternative. It is among lots of methods to develop a site that ranks in Google.

Mueller On WordPress For SEO

In action to whether using WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the material if you do not spend all your time creating a new CMS for yourself. (some people choose making a CMS, so YMMV).”

As Mueller states, the most substantial advantage WordPress provides is the ease of use compared to by hand writing code.

However, that’s just helpful to the site owner. It makes no distinction to Google if a website is constructed with WordPress.

This question turns up frequently and deserves reviewing due to the false information flowing around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread straight beneath Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the misconception of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For additional information concerning the SEO capabilities of WordPress compared to other content management systems, see this short article from SEJ Creator Loren Baker. Baker notes the 25 best SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel