This past November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were simply a waste of time.
For those of you who do not understand what a LinkedIn pod is, it’s essentially a group of individuals who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I chose to sign up with a couple of pods and test it out for myself.
I’m not always a recognized LinkedIn believed leader with thousands of followers, but I post about my composing work on a relatively routine basis and have actually even gotten a couple of customers through LinkedIn. So a few more followers and engagements with my posts absolutely would not injure.
Here’s what I gained from my experience with LinkedIn pods.
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What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, typically called an engagement pod, is a group of people who have actually consented to link and engage with each other’s content on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, subsequently, your opportunities.
In an engagement pod, members consent to like, comment, share, and react to each others’ posts on a regular basis. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can see and engage with it.
A lot of engagement pods deal with the principle of reciprocity. So, if you desire people to like, comment, or share your material, you’ll need to do the same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are said to be helpful since they can:
- Magnify the reach of your material
- Help you get more engagement on your content (likes, remarks, shares)
- Deal extended networking chances
- Engage employees to support your brand name
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and comments, your post will perform much better.
This is specifically essential due to the fact that the LinkedIn algorithm divides material on the platform into 3 types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that post too regularly may be marked as spam.
- Low-grade posts: Posts that do not follow best practices, or don’t get enough engagement, will be labeled “low-grade.”
- High-quality posts: Posts that are simple to read, motivate concerns, and incorporate strong keywords will be identified high-quality and, for that reason, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.
How to join a LinkedIn pod
There are a couple of various methods to sign up with a LinkedIn engagement pod.
Initially, you can begin your own pod by developing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.
Second, you can use LinkedIn-specific pods, where you join LinkedIn groups concentrated on creating pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones associate with your industry.
There are likewise third-party apps like lempod particularly built for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.
I explore all four kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each approach so that I could accurately track any differences in engagement throughout techniques.
Here’s a breakdown of that process.
Handbook pods: I utilized a post on scheduling Buy Instagram Verified reels.
Before the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this method, I utilized an article I ‘d shared on recession marketing
. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks
Automated LinkedIn pods:
I used a post I wrote for Best SMM Panel on social networks share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 remarks. Cross-platform LinkedIn pods: I was unable to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod approach I started off by creating a manual LinkedIn pod of my own.
I selected a little group of my author pals (due to the fact that they comprehend the research study process)to pod up with. I sent them a quick message describing the technique and motivated them to connect with each other.
Luckily, they’re all good sports, and I immediately started getting a barrage of LinkedIn notifications revealing the support of my buddies.
I also immediately discovered some new(complete stranger )accounts creeping my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin worker "width= "620 "height="504"/ > That all taken place in simply a couple of hours! LinkedIn-specific pod technique I also joined a few LinkedIn group pods focused on digital marketing and social networks.
The variety of members truly varied in these groups. One had over a million members, at the others had simply a few lots. I chose a mixture of high-member pods along with a few smaller ones. If
vanity metrics have taught me anything, it’s that even if a great deal of individuals
remain in your circle, it doesn’t mean they’re actually focusing. A few of the pods I discovered in my search were described as non-active, so I kept away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have regular posts from other users. The rules of GoC were pretty easy: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every couple of days so it stays relevant. Group members can then talk about the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post remarks, I did see lots of individuals responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and remarks from those same group members
. So, yeah, this was working. A minimum of in terms of garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content
users talking about each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with posted links and
commenting with my own link after I was done. And I slowly started to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise installed the lempod extension on my Google Chrome web browser. lempod offers a digital market full of LinkedIn engagement pods you can join. I joined a few pods concentrated on digital marketing and social networks. The very first one I was accepted to was called”Content+ Social Media Marketing pod”. That appeared relevant. I right away published the link to my post. As soon as I shared the link, the screen opened to a huge graph, with a list of individuals
” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have actually already engaged”tab with my real post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.
Within simply a few minutes, my impressions had actually grown from 191 to 206. I likewise had 6 new comments. I saw this number gradually climb over the next hour.
While I was seeing lots of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might show these users were actually interested in my work.
Not to discuss, the engagement was can be found in quickly. Every 45 seconds there was another alert! Maybe LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run until I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verified, but I was never ever authorized.
It appears this group may
be non-active now. I did not find any other active LinkedIn pods to join on other channels. Outcomes TL; DR: At first glance, it may appear like the Automated LinkedIn pod was the most effective pod, however I really think it was the Handbook pod for factors that I will discuss listed below. In any case, none of the LinkedIn pods truly made a huge distinction for me or helped grow my existence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more information and context on these outcomes.
This appeared like the most organic, many consistent technique. Since I was leveraging individuals I already understood, the remarks were authentic, appropriate, and sincere.
Not to mention, these individuals are really in my market– meaning if my posts appear in their feeds to their connections, it may help me network even more.
Nothing about this technique came off as spammy, though I don’t understand how reasonable it is to ask my pals to do this each week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method brought in the most comments, reactions were vague and less pertinent than those discovered in my manual pods. Plus, the majority of these individuals worked outside of my market. So, there most likely isn’t much advantage to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This technique certainly brought in the most likes and comments. However, I didn’t see any appropriate profile visits, direct messages, or connection requests come through. Likewise, while there were a lot of new comments, they were all practically the same:
- “Actually cool Hannah!”
- “Terrific post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these unclear remarks signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).
I can just imagine that other users might see this and think the very same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not gather any extra engagement from this technique.
What do the results suggest?
Here are the primary takeaways from my experiment.
Authentic pods have merit
There is certainly some engagement to be gotten from utilizing LinkedIn pods. Pods that are comprised of relevant, authentic connections within your industry can certainly assist to enhance your material and get you more views, likes, and comments.
Spammy pods won’t get you far
But, if you’re attempting to game the system by joining pods that have plenty of phony accounts or that are unrelated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They do not suggest much if they’re originating from accounts that will never ever work with you.
LinkedIn pods ARE awkward
I believe what struck me most about this experiment was the discomfort that featured having so many inapplicable strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, but if anyone took a more detailed look it would be pretty obvious the engagement was spam.
Just as I wouldn’t suggest companies purchase their Buy Instagram Verified fans, I would not suggest they use engagement pods. Perhaps, in many cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. However if it looks suspicious, chances are your audience will discover. And the last thing you want is to lose their trust.
Focus on close, appropriate connections
If you still want to sign up with a LinkedIn pod after reading this, the best method to utilize them is to sign up with ones that pertain to your industry which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can result in valuable relationships (and, hopefully, genuine consumers).
Here are a few tips for discovering the best LinkedIn pods:
- Have a look at groups related to your industry or specific niche. Much of these will have pods related to them.
- Ask trusted connections if they understand of any good pods to sign up with.
- Create your own pod with a group of similar people.
- Prevent overly spammy pods that are just concentrated on promoting material and not participating in real discussions.
- Many of all, focus on great, old, organic LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
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