Ex-Googler On Included Bits: Google is More Hesitant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad explained that it wasn’t Google that was bad it was the Internet. Then she believed that one of the reasons for keeping users on Google is due to the fact that the web isn’t always a great experience.

Ex-Googler Marissa Mayer

Marissa Mayer was worker # 20 at Google. She played crucial roles in essentially all of Google’s major items, consisting of Google search, regional, images, and AdWords, among others.

She left Google to end up being president and CEO of Yahoo! for five years.

Mayer was not only there at the start of Google however played a role in shaping the company, which gives her a distinct point of view on the company and its thinking, to some extent.

What is the Factor for Zero-Click SERPs?

Marissa Mayer appeared on a current Freakonomics podcast that was on the subject of, Is Google Getting Worse?

In one part of the podcast she insisted that Google search is only a mirror and does not create the poor quality of the search engine result.

She asserted that if the search engine result are even worse that’s just due to the fact that the Web is even worse.

The podcast then moves on to discuss highlighted snippets, what some in the search marketing neighborhood call zero-click search engine result.

They’re called zero-click because Google reveals the details a user requires on the search results page so that the users get their response without needing to click through to a site.

Google formally says that these search features are designed to be handy.

Marissa Mayer believed that another inspiration to keep people from clicking to a site is because the quality of the Web is so bad.

The podcast host started the conversation with his interpretation of what included bits are:

“One way Google has actually attempted to combat the overall decrease in quality is by supplementing its index of a trillion web pages with some material of its own.

If you ask an easy concern about cooking or the age of some political leader or star, and even what’s the very best podcast, you might see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘featured bit.’

It’s a little text that addresses your question right there on the search-results page, with no need to click on a link.”

Mayer used her viewpoint that Google may be “hesitant” to refer users to websites.

She discussed:

“I believe that Google is more hesitant to send out users out into the web.

And to me, you know, that indicate a natural tension where they’re saying,

‘Wait, we see that the web sometimes isn’t a great experience for our searchers to continue onto. We’re keeping them on our page.’

People may view that and state,

‘Well, they’re keeping them on the page because that assists them make more cash, gives them more control.’

But my sense is that recent uptick in the variety of inline results is because they are worried about a few of the low-quality experiences out on the web.

I think that the issue is really hard.

You may not like the way that Google’s solving it at the moment, however provided how the web is altering and evolving, I’m not exactly sure that the old technique, if reapplied, would do along with you ‘d like it to.”

What Is the Motivation Behind Included Snippets?

The factor Google gives for offering highlighted bits in the search engine result is that they are hassle-free for users.

Google’s assistance files discuss:

“We show highlighted bits when our systems identify this format will assist people more quickly discover what they’re looking for, both from the description about the page and when they click the link to check out the page itself. They’re specifically valuable for those on mobile or browsing by voice.”

Marissa Mayer’s viewpoint matters because she played an essential function in shaping Google, from Search to AdWords to Gmail.

Undoubtedly she’s just offering her viewpoint and not mentioning a truth that Google is reluctant to send traffic to websites because the quality of the Web is bad.

But could there be something to her observation that Google is simply a mirror which sites today are not excellent?

Consider that in 2022, there were 8 formally acknowledged Google updates.

Of those eight updates, six of them updates were spam updates, practical content updates and item review updates.

Most of Google’s updates in 2022 were developed to remove poor quality web material from the search results.

That concentrate on removing poor quality websites lines up with Marissa Mayer’s view that the Web today has plenty of low quality material.

The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web material is bad which it affects the quality of search engine result.

She stated that she gets a sense that Google might be “worried about some of the low-quality experiences out on the web,” and that’s one of the reasons that it might be “hesitant” to send out traffic to websites.

Could Marissa Mayer be saying aloud what Googlers might not say in public?

Citation

Listen to the Freakonomics podcast here

Is Google Becoming Worse?

Featured image by Best SMM Panel/Koldunov