Ex-Googler Answers Why Google Search is Getting Worse

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An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to go over the topic of whether Google is getting worse. Mayer suggested that asking why Google Browse is worsening is the incorrect concern. Her description of what is wrong turns the spotlight back online itself.

Why Marissa Mayer’s Viewpoint Matters

Marissa Mayer was staff member # 20 at Google, supervising engineers, becoming director of customer web items and was a part of the three-person group that dealt with developing AdWords.

Mayer dealt with numerous tasks, including Google Images, News, Maps, and Gmail. She was at one point in charge of Regional, Maps, and Place Services.

She eventually left Google to become the president and CEO of Yahoo! for 5 years.

There are few people worldwide with her level of specialist understanding of and history with search, which makes her views about the current state of search of terrific interest.

Freakonomics Podcast: Is Google Worsening?

The host of the podcast started out the show by explaining how in their experience Google is not as great as it utilized to be.

Freakonomics:

“The power of that discovery faded, as revelations do, and we all began to take Google for approved.

When you required some information, you just typed a few words into the search box and, very quickly, you got the answer you were searching for, generally from a reliable source.

But today? To me, a minimum of, it doesn’t feel the very same.

My search results just do not seem as beneficial.

I feel like I’m seeing more advertisements, more links that may too be ads, and more links to spammy websites.”

Marissa Mayer Says Google is Just a Window

Marissa Mayer agreed that the search experience is different today.

But in her viewpoint the issue isn’t Google. The method she sees it, Google is only a window onto the Internet.

Mayer shared her viewpoint:

“I do believe the quality of the Internet has actually taken a hit.

… When I started at Google, there had to do with 30 million websites, so crawling them all and indexing them all was relatively straightforward.

It sounds like a lot, however it’s little.

Today, I believe there was one point where Google had actually seen more than a trillion URLs.”

The host of the show asked if the boost in the number of URLs is the reason search engine result are worse.

Mayer answered:

“When you see the quality of your search engine result go down, it’s natural to blame Google and be like, ‘Why are they even worse?’

To me, the more interesting and advanced idea is if you say, ‘Wait, but Google’s simply a window onto the web. The genuine question is, why is the web getting worse?’ “

Why is the Web Getting Worse?

The host of the program supported the concept that the issue is that the Web is worsening and, as Marissa recommended, he asked her why the web worsening.

Mayer provided an explanation that deflects from Google and lays blame for bad search engine result online itself.

She described the reason why the web is worse:

“I believe since there’s a lot of economic incentive for false information, for clicks, for purchases.

There’s a lot more fraud on the internet today than there was 20 years earlier.

And I think that the web has had the ability to grow and develop as quickly as it has because of less guideline and due to the fact that it’s so worldwide.

But we also have to take the flipside of that.

In a relatively uncontrolled space, there’s going to be, you know, economic mis-incentives that can often degrade quality.

And that does put a lot of onus on the brokers who are browsing that details to try and get rid of that. And it’s difficult.

It kind of needs to be more, in my view, an ecosystem-style reaction, rather than just a simple correction from one star.”

Is the Issue Really the Internet?

The concept that the Internet is poor quality due to the fact that it is reasonably uncontrolled is debatable.

There are federal government companies committed to safeguarding customers from deceptive online activities. One example is the United States government Federal Trade Commission standards on marketing, endorsements and marketing. These guidelines are the reason that websites reveal they are benefiting from affiliate links.

Google itself likewise regulates the Internet through its publishing standards. Failure to follow Google’s standards can lead to exclusion from the search results page.

Google’s ability to regulate the Internet extends to the quality of content itself as evidenced by the fact that out of 8 algorithm updates in 2022, six of them were concentrated on spam, item evaluations and benching unhelpful content.

It might be stated that Google’s algorithm updates proves that Google is more focused on repairing Internet material than it is on improving the innovation for returning pertinent search results page.

That so much of Google’s efforts is focused on motivating an “ecosystem-style reaction” aligns with Marissa Mayer’s observation that the issue with search is the sites and not Google.

Is Google Search worse since websites today are worse or is the issue with Google itself and they just can’t see it?

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Listen to the Freakonomics podcast:

Is Google Worsening?

Featured image by Best SMM Panel/Asier Romero