Creative Intelligence And Its Role In Online Advertising [Podcast]

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You may have become aware of artificial intelligence, but what about innovative intelligence?

Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about innovative intelligence and its role in assisting marketers, especially in today’s market conditions.

Gain insight into how creative intelligence optimizations and data openness can assist you make the ideal choice when running your imaginative projects.

Find out how it plays in with privacy updates and running projects across various advertisement networks, mobile devices, and social networks apps.

Among the things that creative intelligence can do is help people get a reality examine how original and special that innovative is vis-a-vis the myriad of things in the market today. It’s a tool to help people keep track of culture to comprehend how trends are progressing and when the moment has passed.— Alex Collmer,15:34

Before, it had to do with getting the click to go to the site. Now whatever is so linked. It has to be quite a chore for an imaginative group to complete all the blanks and then utilize that data to change, refresh, or make those adjustments to the imaginative itself.— Loren Baker, 03:54

This isn’t A/B screening. You know that that’s sort of like the important things we did the other day. This is a whole new world and opens up presence into the why of imagination for the very first time.— Alex Collmer, 07:20

[ 00:00]– About Alex.

[08:03]– How creative intelligence connects to AI.

[10:53]– How fast a campaign gets creative feedback.

[13:40]– Where originality comes in.

[17:55]– How crucial is Creative Intelligence regarding information personal privacy?

[19:46]– Can Creative Intelligence report on demographics?

[21:16]– Can you optimize for various age at the same time?

[22:57]– Can information sync from portable devices to traditional advertising?

[25:20]– Alex’s take on Augmented Reality and Snap.

[31:37]– Insights on rich media style marketing on Amazon.

Resources discussed:


We constructed technology to allow people to ingest all of that imaginative they may be encountering an account on Meta, Buy YouTube Subscribers, Buy TikTok Verified, or Amazon. We process those billions of imaginative quality signals and pull all the performance info from those platforms. The likes, clicks, views, engagement metrics, and purchases are included.— Alex Collmer, 06:22

Intelligent imaginative offers individuals information they can respond to in real-time in a software platform that allows them to be really agile in their creatives. They can optimize the marketplace and significantly improve the results they see from their campaigns.— Alex Collmer, 10:35

As the media side loses effectiveness, the creative side needs to take over more of the duty.— Alex Collmer, 19:14

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Get In Touch With Alex Collmer

Alex Collmer founded VidMob, the most popular video development platform that enables anyone to optimize their video existence and make a brand impact. He is an engineer who specializes in innovation, design, and home entertainment. Alex’s multifaceted competence paved the way for him to co-found Autumn Games, a prominent publisher of computer game, prior to founding VidMob.

Alex is a well-rounded man with numerous passions and talents! He’s an enthusiastic husband, youth sports coach, ultra runner, and tech/digital media business owner. Equally remarkable are his specializeds in copyright finance (movies, video games & music), investment/fund management & media private equity– Alex sure understands how to make the most out of life!

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