Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a new ad network called Blaze which places advertising on totally free WordPress.com websites and Tumblr. Marketing starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was established by Matt Mullenweg, the business owner who developed the free WordPress open-source material management system (CMS).

Blaze Marketing Network

The marketing network was originally introduced in April 2022 as a network solely for Tumblr users to position ads on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will have the ability to use the WordPress dashboard at wordpress.com/advertising to get going picking pages to market.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be set up, either the free or premium version works.

Those who are utilizing Jetpack can then start the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls down to choose the posts or pages for marketing, clicking on a three-dot (ellipsis) menu to pick the Promote with Blaze alternative.

The user interface enables marketers to choose the audience that will see the ads. Audience selection is segmented by what continent the advertisements will appear in, what type of devices will see the ads (mobile or desktop) and by what subject the ads will be displayed in.

Where Blaze

Ads Are Shown The marketing can appear from amongst countless Tumblr and complimentary WordPress.com web pages. Management of the Blaze marketing campaign is done through the dashboard interface at wordpress.com/advertising.

The campaigns are established by a daily budget and by dates that the advertising will be revealed. Blaze advertisements include a title, a snippet and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, utilize them carefully to catch the audience’s attention.

Bit: A short text description of your post that appears underneath your image. You can write a maximum of 120 characters here. We advise utilizing this text to support your headline and provide viewers more context about what they will see when they click the ad and arrive at your content.

Image: Submit an image to represent your post. You can use the crop tool to change your image’s look in the advertisement.”

Check out the main statement by Automattic:

Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero