7 Ways To Use Google Trends For SEO & Content Marketing

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Google Trends is a remarkably helpful tool for keyword research study, specifically when utilizing sophisticated search options that are practically hidden in plain sight.

Check out the different Google Trends menus and alternatives and find apparently limitless methods to get more keyword search volume insights.

Learn new ways to unlock the power of among Google’s essential SEO tools.

The Value Of Google Trends

While Google Trends is precise, it doesn’t show the amount of traffic in actual numbers.

It reveals the varieties of queries made in relative portions on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.

However those numbers are only approximates that are extrapolated from a mix of internet traffic information companies, Google Keyword Coordinator, scraped search results page, and other sources.

The clickstream information normally originates from anonymized traffic information gotten from users of certain pop-up blockers, internet browser plugins, and some totally free anti-virus software.

The SEO tools then apply a calculation that represents their finest guess of how that data correlates with Google keyword search and traffic volume.

So, even though paid SEO tools offer estimates of keyword traffic, the information presented by Google Trends is based upon real search inquiries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When utilized together with paid keyword tools, one can obtain a near-accurate concept of true keyword search volume.

There are other functions in Google Trends that can help call in precise segmentation of the keyword information that assists to comprehend what geographic places are best for advertising efforts and also find brand-new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends reveals a relative visualization of traffic on a scale of zero to 100.

You can’t truly understand if the pattern is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of no to one hundred.

However, the relative numbers can have more indicating when they are compared to keywords for which there are recognized traffic levels from another keyword phrase.

One method to do this is to compare keyword search volume with a keyword whose precise traffic numbers are already understood, for example, from a pay per click project.

If the keyword volume is specifically large for which you do not have a keyword to compare, there’s another way to discover a keyword to use for comparison.

A comparison keyword doesn’t need to be related. It can be in a completely various vertical and might even be the name of a trending star.

The crucial thing is the basic keyword volume data.

Google publishes a Google Trends Daily Trends web page that reveals trending search questions.

What works about this page is that Google provides keyword volumes in numbers, like 100,000+ searches daily, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search expression [how to drop weight] as an example of how to use Google Trends to get a close concept of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword expression.

Google offers search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword expression [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Browse Patterns For Target Keyword Phrases

The target keyword expression we’re investigating is [how to lose weight]

Below is a screenshot of the one-year pattern for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a relatively steady trend line from September 2021 to September 2022.

Then I added the two keyword expressions for which we have a close search volume count to compare all three, but for a 24-hour period.

I use a 24-hour period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red trend line, is ideal in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the phrase [how to reduce weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]Since we understand that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the exact same day, we can state with reasonable accuracy that the keyword phrase, [how to slim down] has roughly an everyday search volume of around 30,000 on an average day, offer or take a few thousand.

The actual numbers could be greater because Google Trends shows the low and high at particular points of the day. The overall for the day is highly likely higher.

The above hack isn’t 100% accurate. However it suffices to provide a strong ballpark concept and can be used to compare with and verify extrapolated information from a paid keyword research tool.

Related: How To Do Keyword Research Study For SEO

2. Discover Insights From Time-based Trends

There are two general ways to take a look at the keyword information: extended throughout over longer time periods and shorter time periods.

Extended Period Patterns

You can set Google Trends to reveal you the traffic patterns stretching back to 2004. This is important for revealing you the audience patterns.

  • Upward Long-Term Trends: If a pattern is consistently increasing, this indicates you need to focus energy on developing content for this trend.
  • Downward Long-Term Trends: If the pattern line is gradually moving down, then it might be a signal that audience material consumption is altering.

For instance, evaluation this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:

Screenshot from Google Trends, September 2022

There’s a clear downward pattern for WordPress in all 3 variations.

The downward pattern reaches associated phrases such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons search trends go down. It can be that individuals lost interest, that the interest went elsewhere or that the pattern is obsolete.

The digital video camera product classification is a good example of a downward spiral brought on by a product being replaced by something else.

  • The digital electronic camera triggered the decline in look for traditional analog video cameras.
  • The iPhone started the downward spiral of the digital video camera.

Understanding which way the wind is blowing could assist a material online marketer or publisher understand when it’s time to bail on a subject or product classification and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Newbie’s Guide

3. Associated Subjects And Inquiries

Google Trends has two great functions, one called Associated Subjects and the other Related Queries.


Subjects are search queries that share a concept.

Recognizing related subjects that are trending upwards works for learning how an audience or consumer need is moving.

This details can, in turn, supply ideas for content generation or new product selections.

According to Google:

“Related Subjects

Users searching for your term likewise searched for these topics.

You Can View by the Following Metrics

Leading– The most popular subjects. Scoring is on a relative scale where a value of 100 is the most commonly searched subject and a worth of 50 is a topic searched half as frequently as the most popular term, and so on.

Rising– Related topics with the most significant boost in search frequency because the last period.

Results marked “Breakout” had a significant boost, most likely since these topics are new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Subjects.

Leading queries are typically the most popular searches. Increasing Inquiries are questions that are ending up being popular.

Screenshot from Google Trends, September 2022

The information from Increasing Queries are great for staying ahead of the competition.

4. Short-Term Trends Can Bring Massive Traffic

Seeing keyword trends in the brief view, such as the 90-day and even 30-day view, can reveal valuable insights for capitalizing on quickly changing search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending topics related to searches.

Google News is of the minute in terms of current occasions.

Websites that target either of those traffic channels gain from knowing what the short-term trends are.

A benefit of seeing short-term patterns (30 days and 90 trends) is that certain days of the week stick out when those searches are popular.

Knowing which days of the week interest spikes for a given subject can assist in preparation when to publish specific sort of topics, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the functionality for limiting keyword search inquiry inventory according to category subjects.

This supplies more accurate keyword data.

The Categories tab is necessary due to the fact that it improves your keyword research to the right context.

If your keyword context is [cars], then it makes good sense to appropriately refine Google Trends to show simply the data for the context of automobile.

By narrowing the Google Trends information by classification, you will be able to discover more accurate information associated to the topics you are researching for content within the correct context.

6. Recognize Keyword Data By Location

Google Trends keyword info by geographic place can be used for determining what areas are the best to outreach to for website promotion or for tailoring the content to particular areas.

For instance, if particular kinds of items are popular in Washington D.C. and Texas, it makes good sense to intend promotional activity and localized content to those areas.

In fact, it might be useful to focus link-building advertising activities in those locations initially since the interest is higher in those parts of the nation.

Keyword popularity info by region is important for link structure, material development, material promotion, and pay-per-click.

Localizing material (and the promotion of that material) can make it more relevant to the people who are interested in that content (or item).

Google ranks pages according to who it’s most appropriate, so integrating geographical nuance into your content can help it rank for the most people.

7. Target Browse Intents With Search Types

Google Trends gives you the ability to more refine the keyword data by segmenting it by the type of search the data comes from, the Search Type.

Refining your Google Trends research by the kind of search allows you to get rid of the “sound” that might be making your keyword research study fuzzy and help it end up being more precise and meaningful.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a great way to identify search trends for material with the word “how” since a great deal of people search on Buy YouTube Subscribers using phrases with the words “how” in them.

Although these are searches carried out on Buy YouTube Subscribers, the trends information is useful since it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who reveals that search questions starting with the word “how” are without a doubt the most popular on Buy YouTube Subscribers.

Google Trends limits contrasts to 5 keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include training content that uses words like” how to,”fine-tuning your research study with the Buy YouTube Subscribers search type might provide helpful insights.

For example, I have found that Buy YouTube Subscribers Browse shows more relevant “associated subjects” and “related queries” information than researching with “web search” picked.

Here’s another example of how using different sort of search types helps improve Google Trends data.

I did the very same how, what, where, when, why, and who browses however this time utilizing the News Search improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are incredibly various than the search patterns on Buy YouTube Subscribers. That’s due to the fact that people need to know the”what “and”how”kinds of information in Google News. When creating content related to news, recognizing the right angle to report

a news product is very important. Knowing that the words”what”or” who”are most pertinent to a subject can be beneficial for crafting the title to what the readers are most thinking about. The above is the view of search inquiries for the past 90 days. When the exact same keywords are

browsed utilizing the 5-year perspective, it ends up being clear that the “who”

type keywords tend to spike according to existing events. As an example of how present occasions influence trends, the biggest spike in searches with the word”who”

happened in the days after the 2020 governmental election. Every Browse Type query refinement reveals a various help to improve the results so that they reveal more precise details. So

, offer the Search Type choices a try since the details that is provided may be more precise and beneficial

than the more basic and potentially noisy”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are normally thought about to be less beneficial than paid tools. That’s not always the case

with Google Trends. This short article lists seven ways

to find useful search-related patterns and patterns that are definitely precise, more than some search-related information from paid tools.

What’s especially significant is that this post just starts to scratch the surface of all the information that’s readily available. Have A Look At Google Trends and discover extra methods to blend different search patterns to get much more helpful information. More Resources: Featured Image: Studio Romantic/Best SMM Panel