30 Material Marketing Stats You Should Know

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Material continues to rule most marketing techniques, and there is proof to support my assertion.

Basically, material marketing is an essential aspect of any digital marketing technique, whether you’re running a little local company or a big multinational corporation.

After all, material is indisputably the very lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and functions, has actually effectively ended up being enhanced content marketing as Google demands and benefits organizations that develop content demonstrating Competence, Authority, and Trustworthiness to the benefit of their consumers.

Content marketing involves producing and sharing important, relevant, entertaining, and constant content in different text-based, video, and audio formats.

The main focus must be on drawing in and retaining a clearly specified audience, with the supreme goal of driving profitable customer action.

However with so much content being produced and shared every day, it is necessary to remain updated on the most recent trends and finest practices in content marketing to keep pace.

To help you do simply that, here are 30 content marketing statistics I believe you ought to understand:

Content Marketing Use

The number of companies are leveraging content marketing, and how are they planning to discover success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their general marketing strategy.
  2. 91% of marketing pros surveyed by Semrush attained success with their content marketing in 2021.
  3. A B2B Content Marketing Research Study performed by CMI discovered 40% of B2B marketers have a recorded content marketing method; 33% have a technique, however it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all marketers say they outsource some material marketing.
  5. The pandemic increased content usage by 207%.

Material Marketing Method

What techniques are content online marketers using or discovering to be most reliable?

  1. 83% of online marketers believe it’s more reliable to create greater quality content less often.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of participants said they believed it was essential to be “constantly on” for their clients, whereas 23% thought content-led interactions were most efficient for individualized targeting purposes.

Kinds of Content

Content marketing was synonymous with publishing blog sites, but the web and material have actually progressed into audio, video, interactive, and meta formats.

Here are a few stats on how the numerous kinds of material are trending and performing.

  1. The leading 3 kinds of content being developed by marketing groups in 2022 consisted of videos, blog sites, and images.
  2. Brief articles/posts (83%) and videos (61%) are the leading two content types that B2C marketers utilized in the last 12 months. Their usage of long-form articles increased to 42% from 22% last year.
  3. Short-form video material like Buy TikTok Verifieds and Buy Instagram Verified Reels is the most reliable type of social media content.
  4. 40.8% of online marketers said initial graphics (infographics, illustrations) assisted them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to purchase video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) attracts 21% less traffic and 75% fewer backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive content sees 52.6% more engagement than static content, with buyers spending approximately 8.5 minutes viewing fixed content products and 13 minutes on interactive material products. (Source: Mediafly)

Material Distribution

It is not simply sufficient to produce and publish material.

For a content technique to be successful, it should include dispersing content by means of the channels frequented by a company’s target market.

  1. Buy Facebook Verified was the top circulation channel for B2C online marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing natural social networks distribution channel.
  3. 80% of B2B marketers who use paid distribution use paid social networks advertising (Source: CMI)

Material Usage

As soon as content reaches an audience, it is very important to understand how an audience consumes the content or does something about it as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices said they relied more on useful content like case research studies and visual content, such as webinars, to direct their buying decisions and mentioning a higher focus on the dependability of the source.
  2. Purchasers are willing to invest no more than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog site.
  4. 65% of respondents to DemandGen’s survey said they offer more credence to peer evaluations, user-generated content, and third-party publications/analysts vs. company-generated material.

Content Marketing Performance

Among the main reasons content marketing has actually taken off is its ability to be determined, enhanced, and tied to a return on investment.

  1. B2C online marketers reported to CMI the leading 3 objectives content marketing helps them to attain are developing brand name awareness, constructing trust, and educating their target audience.
  2. Material marketing creates three times as many leads as traditional outgoing marketing however costs 62% less (Source: CMI).
  3. 56% of marketers who utilize blogging state it’s a reliable method, and 10% state it generates the greatest ROI (return on investment). (Source: Hubspot blog research study)
  4. Over 60% of marketers measure the success of their content marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget plan modifications and the determination to invest in particular marketing techniques are excellent indicators of how popular and effective these techniques are at a macro level.

The following stats definitely appear to suggest online marketers have actually purchased into the value of material.

  1. 61% of B2C online marketers in CMI’s 2021 study stated their 2022 material marketing budget plan would surpass their 2021 budget plan.
  2. 22% of B2B marketers said they invested 50% or more of their total marketing spending plan on content marketing. In addition, 43% saw their material marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All types of marketing come with obstacles related to time, resources, expertise, and competitors. Recognizing and addressing these challenges head-on with well-thought-out strategies is the best way to conquer them and understand success.

  1. Leading obstacles included “attracting quality leads with our material” (41%), “creating enough traffic and promoting our content” (39%), “developing content that resonates with our audience” (31%), and “showing the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social networks algorithms (53%), and information management/analytics (48%) are amongst the top concerns for B2C marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled devices due to digital tiredness (Source: EY Study)

Time To Get Going

As you can clearly see and maybe have currently recognized, material marketing can be an extremely reliable and affordable way to generate leads, build brand awareness and drive sales.

Those going to put in the work of building a documented material technique and executing it by producing, dispersing, and enhancing high-value, pertinent customer-centric material can enjoy significant company benefits.

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Featured Image: Deemak Daksina/Best SMM Panel